The last few days I have been studying how Adsense Ads relate to the web site’s content. I have noticed that very often the ads will display products or services that are quite off-topic. Of course that doesn’t benefit either Google or the web site owner. So I started looking for a way to have the Adsense Ads match the content better.

Buy using a Google query I quickly found a link to an interesting looking Adsense feature: Google Adsense Targeting. In the help center the process is explained as follows:

Section targeting allows you to suggest sections of your text and HTML content that you’d like us to emphasize or downplay when matching ads to your site’s content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.

By using simple HTML tags ie: <!– google_ad_section_start –> and <!– google_ad_section_end –> you can define which part of your webpage is most important. Google might then be able to serve better matching ads to your web page. You can also define which parts of your web page should be ignored (ie: <!– google_ad_section_start(weight=ignore) –>).

Before I start implementing and testing these features, I would like to ask you: do you have any experience with this feature and does it help serving better matching ads?