As user generated content (blogs, forums, social media) is growing steadily, the long tail of keyword search possibilities is growing along. And now that the targeting (narrowing) options of Google Content campaigns are getting more sophisticated, setting up focused content network campaigns, and so limiting wasted clicks, has become very interesting.

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Demographic tools are hot. Now that the market is getting more and more competitive and the CPC is rising steadily, building or optimizing your campaign with demographic data can give you just that edge you need. There are several free tools available that can help you here.

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