In 2007, due to several reasons, Adsense income was going down rapidly. Especially since Google announced that the clickable area in the Adsense ads was going to be reduced, webmasters reported significant losses in their Adsense income. So it is becoming more and more important to know how to optimize the ROI of the clicks on your ads.
I maintain several sites, and on one I decided to try out 2 strategies. One was to exclude the URL of websites that were bidding only 1 or 2 cents a click. The other was to optimize ad type, number of ads and ad placement.Â Both strategies turned out to be very effective.
Use the Competitive Ad Filter
When you are logged in to your Adsense account, click on the ‘Adsense setup’ tab. Now click on the ‘Competitive Ad Filter’ link and you will see an area where you can enter URL’s of websites you want to filter from your content pages. The trick is to enter a list of websites that have large budgets and are using the content network to get low click traffic. You do not want ads of these sites on your website. Especially sites like Ask.com and Dealtime.com are using the content network in this way. But there are many others.
The result: after entering my list of URLs to be excluded, my earnings per click more than doubled!
Download my list for the Adsense Competitive Ad Filter
Optimize Ad type, number of ads and ad placement
From the start of this particular website, I was using the maximum number of allowed ads on a certain website (I think that the allowed number at the moment is 3 ad units, next to 3 link units, 3 referral units and a search box). I was using 1 link unit and 3 ad units. Having 3 ad units seems great: more ads are shown and the chance a user clicks on an ad seems bigger. But what I did not know is that the highest paying ads were shown in the first ad unit. And every other ad unit had lower paying ads. So by reducing the amount of ad units, you make certain that you get paid more when a user clicks on one of these ads, because now only the highest paying ads are shown on your site!
Secondly I changed the ad size form 200×200 ad units to 300×250 units and moved them from the right hand column to a place in the first text block.
These changes made my CTR climb from 2% to 5%!
Now this site is a fairly low traffic siteÂ (100 visitors per day). But by using both strategies my monthly income for this site was raised by more than 300%. So use these tips to your advantage. And ifyou have another great tip to optimize your Adsense Income, feel free to comment and share it with us all!